Over the past 50 years, Kubota has evolved from newcomer to neighbor to partner in pursuit of the American dream. They’ve grown by providing the equipment to keep their clients moving, shaping, and growing America’s farms, fields, and construction.
Kubota is one of the largest tractor manufacturers globally and has a significant global presence with numerous offices and manufacturing facilities worldwide. With such a large footprint, the use of Kubota’s brand varied and K Brand was brought on to unify the Kubota brand and worked alongside their stellar internal team who reevaluated Brand Tone, Values, and so much more. K Brand created a 43 page Brand Book that is now referred to for all Kubota marketing. The brand is now much more gritty, real and relatable. We also created new business papers and a Brand Pocket Book for a quick look at the Kubota Brand.